We hear this time and time again from our clients – “We’re good with our social calendar an keeping Facebook current but, we simply cannot keep up with all the “new stuff” and making sure we are doing the right stuff”.
At the end of the day Facebook is a technology company and as such thy are continually working on new “bits-n-pieces” and new ways to make the Facebook platform more useful and with this comes…. You guessed it, more technology.
The problem – the human body / fitness / training and nutrition could not be further from the fast moving and leading edge of Facebook’s technology. Note – we have some pretty technology savvy clients, they know what’s happening and they enjoy it to a certain extent BUT…. it is moving too quickly for most folks.
The Ads Platform, “Power Editor”, PIXELS, Facebook Videos and so much more are key elements of the biggest social platform on this planet AND….. Facebook is dead set on becoming “THE” social/content, video platform and payment platform on the web. If you think what they have now is good or big or complicated “hold your hats, you aint seen nothin yet”.
At the end of the day how does this all translate into new fitness and training clients and ultimately gym revenues? What does it all mean for the real passion gym and fitness folks have for muscles / training and nutrition? The answer – not too much and not enough. So…. Get connected with a team of folks who’s passion is the technology and know how to get it all focused on your gym / training business. Get the right people doing the right things – Facebook building out their platform, the technology service brining the best to you and You???? Focus on your business objectives as a gym / training business.