Tag Archives: content management

Add Facebook to your blogging options.

All you fitness and sports training professionals out there already have regular blogs on your web sites right? And.. on your web site is where your blog posts should be, it’s the best place for you clients to find the information you are sharing with them, no doubts.

BUT… here’s another option.

Just last week Facebook announced some very cool – “Updates for Facebook Notes”. Now, “Notes” has been around for a while but honestly never really cut it for any serious or useful writing. These updates however are a notable step in the right direction for Facebook because as we know they are taking YouTube head on with video management and publishing and now it seems they’ve put a “toe in the water” with CMS (Content Management System) as well.

With this update, you can add a cover photo that represents what your note is all about. You can caption and resize photos, and format your text into headers, quotes or bullets. You’ll will also be able to create these new notes on the web, and they’re fully viewable on mobile.

 

FB_notesupdate

How does it work you ask?

Pretty simple actually, which is good…. Facebook assume every note/blog post is written by a human being by name so they have added the “Notes” feature only to personal pages. You can then choose where and how you would like the note/blog post to be published including those company pages you are an admin user of. So, if you have created your gym’s Facebook page and maybe one or two more product pages you will be able to choose what to write and for which of the pages you manage. Gone are the days of trying to decide how many words to put into a normal Facebook “update” with pictures and web links added in. This feature allows you to add nicely formatted and content rich “blog posts” on Facebook.

WARNING – this is not a replacement for web site blog posts. Your web site is the key location for clients both existing and new. Your web site is your dynamic digital store front and signature and therefore should represent you, your services (classes, programs, camps and sports), your team and your facility in a unique. Remember Facebook looks exactly the same for everyone i.e. blue & white and their logo, not yours and that’s Ok because that is what your clients expect.

So, be sure to use this option to attract your clients back to your web site with the appropriate links and features. Hint – write a “Part I” on Facebook and “Part II” on your web site blog OR write 1/2 on Facebook and add a “For more read here.” link back to a complete blog on your site. The intent here is to provide Facebook users with a more useful and feature rich way of writing “notes”. You have all those hard earned “Likes” on your Facebook page and you can now share info with them in a more complete and professional manner.

Here’s the Facebook news post announcing this feature. READ HERE

Balance – Time & Money & Service

The gym and fitness industry today is as much affected by new technology today as ever before. Training professionals are faced with the ongoing challenge of maximizing their time on the gym floor but also time for business development, marketing and making sure that the business s running smoothly. Finding the time to attract new clients but at the same time find ways to attract new clients is an ongoing challenge.

The balance? Well, it is either Time – D.I.Y, or Money – pay a contractor or employee to do it OR find a Service partner that understands the specifics of the business sufficiently to provide a quality and consistent service.

In the technology world “just  about everything” is going down the road of “X” as a Service  e.g. SaaS (Software as a Service) which is basically “pay as you go software”, subscriptions for music, videos and movies. Almost all gym management software is now sold as an ongoing and online service. Training software is delivered on subscription licenses. The days are gone where pretty much anything is sold as an upfront cost or for that matter on long term, “tough to cancel” contracts and so it should be. Nobody pays big upfront costs for fitness and/or training.

This all makes sense because the days are also gone where for example – you design and implement your website once and leave it for months. Websites require monthly work and maintenance especially when connected with all the social media tools. Social media is most certainly a daily and weekly work requirement. Not to mention the ongoing ability to differentiate your business through content generation and delivery. So, matching your income with your expenses and removing almost all big bulky costs has never been more possible and in some cases easy. Service providers now understand that the right blend of technology and service is the modern requirement and service specialization in a chosen market just rounds things out nicely.

SO…. make sure you get into commercial relationships for all your gym and fitness technology requirements that are structured as month to month, no long term contracts and well designed monthly services that you can expand, contract or cancel whenever it makes sense for your gym / fitness business.

Please click here to see our technology services.

Fixed monthly costs & No contract.