Tag Archives: Software as a Service

Don’t do manual systems! 6 reasons the “long run” is shorter than ever.

You’ve heard the expression “I can run my business on the back of a napkin”? Well, not quite that bad these days but, it is still pretty common to hear people tell of how they “can get along just fine” with Excel and/or Word to keep everything in their small business running smoothly. Now.. as with many things just because you can doesn’t mean you should. This is especially the case with a modern 21st century fitness and training facility / business. It will cost you in the long run, a long run which is substantially shorter today.

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There are 6 KEY REASONS why you should commit to formal systems that are specially written for the health and fitness industry:

1) Cost – Software is not only much cheaper today than it has been in the past but mostly it is also available as an ongoing service type arrangement or “Software as a Service” as us technical folks like to call it. Pay for it as you use it and ensure your vendor is actively engaged in your success as you do so.

2) The Cloud – You no longer need any material hardware and physical technology to use or consume your software services. Most leading systems today are available from the cloud. All you need is the laptop and/or tablet you probably already have. This aspect also obviously makes point #1 more compelling.

3) Ubiquitous Connectivity – It is rare these days for anyone to be without a connection to the internet and therefor your cloud based systems. Whether it is an incidental connection at your favorite coffee shop or in your gym or home you always have access to your systems. Historically this was not possible unless you had connections into your facility exposing your systems to the outside world.

4) Security – The vendors of all cloud based system are really focused on providing secure private systems and data for hundreds and in most cases thousands of clients and their users. This means that they invest heavily and constantly in high level security platforms way above and beyond what you would have as a small business with limited technical and financial resources.

5) Ongoing upgrades – The competitive landscape demands that leading software vendors ensure that they are always abreast if not ahead of their competitors and retain a high percentage of their existing customers. Keeping existing customers happy is cheaper than finding new ones. So, for the same monthly price you are assured that you are never left behind on an old version of the software and become outdated or worse unsupported.

6) Clients expect it! – The big one, most clients deal with many of these aspects in their daily lives in some way, shape or form and know what’s possible AND expect the best from you. It’s a competitive aspect because if you don’t have it “the guy down the street” will.

In short… software is now not expensive, available on vendor hardware not yours, always available to you no matter where you are, very secure and certainly more secure than you could have provided for and your software is always up-to-date. Win win win win win and #6 WIN!

Examples of the types of systems available include Gym Management software (training schedules, billing, classes, training resources etc.) and ii) Emailing and “Customer Relationship Management” software. Also available are services companies like Xperformm Inc. who specialize in Web Site and Social Media services specifically for the health and Fitness industry.

All that is left for you to do? What you do best – providing 21st century fitness and wellness services with passion and energy that clients will love.

Our technology and services are aimed at you the very fitness coach referred to above

Technology

Services

What to look for in Gym Management Systems

Ask many trainers or gym owners today “what do you look for in gym management SOFTWARE?” and you may find the typical or traditional response – “what’s it going to cost me?” Unfortunate because today the capabilities and benefits far outweigh the flat dollar value in fact, critically analyzed you are more likely to find that it is not an “if” rather a “which one” type question. Not having a management system is flat-out poor business sense.

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So then, how does one approach the selection of a system that will take care of and manage your gym/spa/studio?

Well…. let’s start off by putting the client first, just as you do when engaging a new client. What are their fitness goals? How important is reaching these goals to them? The “client” being your business! How important is success? What are the business goals? How important are these goals ranked in priority? This type of discussion you’ll find places the cost element or question near the bottom of the page.

Our suggestion is view the process in order of your gym business process:

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  1. Engage clients – present your business, it’s strengths and differentiators.
  2. Sale/Sell – make it easy and painless to deal with the actual sales transaction.
  3. Onboarding – get your new client feeling welcome and “part of the family” providing all the important info they need.
  4. Deliver/Train – This is the part your so good at but, your system should make this a premier experience with progress reporting, scheduling, communication and motivation.
  5. Retain – This is usually the tricky part, keep them coming back, provide ongoing value.

When we unpack this process you will begin to focus on system features and capabilities that enhance your gym’s profile in the eyes and experience of your valued client.

Our system partners are world-class and have software that delivers on all fronts so please check out:

MindBody Online

amStatz

Balance – Time & Money & Service

The gym and fitness industry today is as much affected by new technology today as ever before. Training professionals are faced with the ongoing challenge of maximizing their time on the gym floor but also time for business development, marketing and making sure that the business s running smoothly. Finding the time to attract new clients but at the same time find ways to attract new clients is an ongoing challenge.

The balance? Well, it is either Time – D.I.Y, or Money – pay a contractor or employee to do it OR find a Service partner that understands the specifics of the business sufficiently to provide a quality and consistent service.

In the technology world “just  about everything” is going down the road of “X” as a Service  e.g. SaaS (Software as a Service) which is basically “pay as you go software”, subscriptions for music, videos and movies. Almost all gym management software is now sold as an ongoing and online service. Training software is delivered on subscription licenses. The days are gone where pretty much anything is sold as an upfront cost or for that matter on long term, “tough to cancel” contracts and so it should be. Nobody pays big upfront costs for fitness and/or training.

This all makes sense because the days are also gone where for example – you design and implement your website once and leave it for months. Websites require monthly work and maintenance especially when connected with all the social media tools. Social media is most certainly a daily and weekly work requirement. Not to mention the ongoing ability to differentiate your business through content generation and delivery. So, matching your income with your expenses and removing almost all big bulky costs has never been more possible and in some cases easy. Service providers now understand that the right blend of technology and service is the modern requirement and service specialization in a chosen market just rounds things out nicely.

SO…. make sure you get into commercial relationships for all your gym and fitness technology requirements that are structured as month to month, no long term contracts and well designed monthly services that you can expand, contract or cancel whenever it makes sense for your gym / fitness business.

Please click here to see our technology services.

Fixed monthly costs & No contract.